lissa@walkercopywriting.com Who wouldnt want to be neighbors with JLo, Harry & Meghan, or Brad Pitt, right? Talk emotion, status, and reputation. They use the word Enquire because it sounds posher than Contact.. Let's Elevate Your Brand Story. If theres one industry all copywriters can learn from, its the luxury market. In the commercial real estate sector, we consider the client you are marketing to whether medical tenants, retail owners, or industry executives and we produce rich custom digital content, whitepapers, and high-end brochures designed to appeal to a specific audience. You want every line of everything you care about (emails, phone calls, website text, listings) to be written specifically addressing the client that will buy that property. ", "Carmine is such a generous man. They think they need to wear designer clothes. A real estate copywriter can get the job done. Therefore, first-rate copywriting is a must. And the more showings you have, the higher your odds are of getting multiple offers. Choose your savings:Property Description | $3003 Property Descriptions | $750150 savings5 Property Descriptions | $1250250 savings. Instead, I want you to try something: Take a second, go to, This week, I have to send a big thank-you to one of our awesome clients, Dan K. After reading our earlier blog post about building web credibility, Dan did a little research on his own and sent us some really. Single-Property Websites Single-property websites are exactly what the name implies: websites built to market a single property. 1. Here are 6 real estate copywriting tips for creating your irresistible copy: 1). Examples include Wild Blueberry Estate or Blueberry Hills. Boldly state high price tags or hide them. How To Attract Luxury Real Estate Clients. ", "Over the past 2 years I've bought dozens of other copywriting courses including Dan Loks High Income Copywriter. Here are just some of the ways you can use these new types of ads to stand apart from the competition: Get the top 5 Real estate copywriting tips and start selling more, [Story that happened] + [how the houseties into that] + [how to rare and limited the property is]. Does the house have a famous owner in the past? We have been working together for 2 years, and the consistency she brings to us is like clock-work. Most real estate company names are boring at best. We take knowledge and lingo in a specific niche or sector, and make it easy to understand, engaging, and compelling to the target audience and average reader. Even if you write the best email of your life, the body of your email won't matter if the recipient isn't interested in opening it. As a bonus, I am also including a free PDF: 700+ Real Estate Words That Sell Homes. The clicks are largely determined by 2 things. For luxury copywriting inspiration, sector insight and to stay in the loop with everything happening in the studio, connect with Maisie on Instagram @theluxurycopywriter. E-mail. Second person is scientifically proven to be the most effective when it comes to psychology and sales copy in every industry. ", "I came across your videos on SEO under Dan Lok University.I was a newbie to SEO & copywriting a couple of months back and fortunate enough to learn the SEO basics from you.I also came across your courses.By applying the same exact strategy on cold email, I landed a full time job in SAAS Startup. See full bio. Want even more free resources? Christy helps me consistently get and sell multimillion dollar listings", The first listing she wrote for me was perfect and I havent looked back since.". See how Luxury Presence can help you grow your real estate business. Visit Fiverr 6. ( 1) Examples of such buzz words in the real estate market are "Luxury", "Gorgeous", and . Still stuck? Everyone loves themselves. Thats why Ferrarione of my favorite car brandsoffers a personalization programme. As a professional writer, I can tell you from experience that these rules are a game-changer for writing persuasive copy. You will instantly see the best content headlines for your topic. Ranked #1 result on Google for "Real estate copywriter". Final thoughts on luxury copywriting. The quality of the graphics (Well ignore this for now. Successfully Marketing Luxury Real Estate Our agency has partnered with world-renowned projects like St. Martin through Orient Express Hotels, Wyndham Vacation Ownership, Extra Holidays by Wyndham, Villas Agua Dulce in the Dominican Republic and JW Group Telluride, a Forbes Global Property. 1. Its like going to a consultant that charges $10/hour versus one that demands $100/hour. The only problem is that your listings dont come with ready-made emotional arguments to persuade a buyer to attend your open house. Luxury copy aligns with how the brand presents itself. Visit Client Website , (Interested in generating more leads for your real estate agency? To receive a no-obligation quote for your next copywriting, ghostwriting, If youve ever tried to convince a friend or loved one of something, you know that just stating your side of the story isnt enough. Tell us about you so we know what to send. From housing prices to the economic condition in the area, agents must be in the know of what happens as it happens. Getting to the heart of your brand, so you can attract the high-end clientele your business deserves. We provide top notch marketing content for realtors And we do it for FREE! Try having your real estate copywriter use the ROT formula! Required fields are marked *. Content isn't constantly simple to measure in the short-term. Would it be the perfect starter home for a young couple beginning to build their family? Studies show that most people use emotional arguments to persuade others without even realizing it. Work your own story into your real estate slogan for some extra punch. "Christy is fantastic! Call 908-791-0684, or email Valerie. Are the schools well-ranked and within walking distance? We're not looking for flowery prose here; we want real estate copy that reads like the real thing. Grow your business with a brand copywriter who gets your industry. If you read about a product or service on this website, its because we genuinely think its great. Describe what you can see. While you may be tempted to use the same wording you see other real estate agents using in their property descriptions, thats not how you get noticed. If you want to have a chance of persuading them, they need to know that you understand their side of the story, too. Just starting Real Estate Branding? Luxury goods place customers in a clubhouse. It has been involved in selling some of the citys premier properties and has its finger on the pulse of the local real estate market. Mostly to show off, have things others dont, and be aligned with the latest trend. All rights reserved. We can agree on this in practice. Our team-based approach to each project includes a project manager, writer, and editor who work collaboratively, ensuring all copy adheres to our quality standards. Read Your Copy Out Loud After you edit your copy, the next step is to edit for style. Focus on how a product is exclusive in materials, quantity, or craftsmanship. Remember that and you will someday take all my clients away. Real estate bios for agents, teams and sales managers, Property descriptions for websites, and brochures, Website and video copy for agents, luxury homes, and developments. Certain qualities and attributes appear when you think of them, too. Nows your chance to see which one actually makes your reader take action. Think about the profile of the most likely buyer for your property and speak to that person in your marketing. Test neuroflash's AI copywriter with the free plan. Report Job The copy should make them feel like you understand their pain-points and interests better than they do. I will then prepare a custom quote for the work requested. We do not accept money, services, or products in exchange for positive reviews or product placement. We can publish our posts with the same: images, body text, and at the same time. What do they want? Is the home perfect for a hip single professional seeking a trendy urban home thats a five-minute walk to Whole Foods? Be sure to mention any unique features that will help differentiate your home from others, such as an extra large kitchen island, a mother-in-law suite, a Jacuzzi tub in the master bath or fruit trees in the backyard. Looking for a person who can work on an ongoing basis. That you need to keep a consistent tone of voice and match the brands personality in all material you write. This is a tactic frequently used in markets like Miami and Los Angeles. If you want people to read what you have to say, your copy needs to go down like ice cream. You need to be able to convince the local affluent buyers and sellers that you are an expert when it comes to marketing luxury real estate. You would expect lesser of service from the first individual. A real estate copywriter can get the job done. You also know how to find good, third-party sources, and you understand how, If youre reading this, you probably already know that your company should have a Facebook page. A nationally recognized founder, branding expert, and industry thought leader, Emile cut his teeth in real estate in 2007 crafting marketing strategies for the Chrysler and MetLife Buildings. When your property is described with panache, youre more likely to generate a steady stream of interested buyers and maybe even create a bidding war! Luxury real estate can be intimidating to newer agents but doesn't have to be. R2Copy is the website for Rodney Rogers, a freelance copywriter in Greenville, South Carolina, Atlanta, Georgia and Charlotte, North Carolina. For example, lets say one feature of your newest listing is that its close to major highways. They know real estate, and they know what our audience wants. Too much. Your energy will come through. Everyone we have worked with has bent over backward to ensure that our experience, as well as the outcome of our website, were unparalleled. How convenient is it to a major airport? Selling California luxury homes and vineyards requires a sophisticated touch. What Is A Real Estate Copywriter? Luxury copywriters can take advantage of this technique by thoroughly studying available product photos. It is stodgy, business phrases put together with your name on it. ", "Carmine has drastically increased my income and growth in the matter of months. Provide insight into why the house is for sale and what it would be like to reside in that neighborhood. It's a fair bet that your first real estate name ideas will fail sincewhen finalizing a name you should know thatimproves it by 923%! Well highlight the unique features that make the home irresistible to your target buyer. Get started now For example, this textfound on Trulia.com was most likely split tested several times. None of those superficial distractions will transform you into the prolific luxury real estate agent that you dream of being. GPK was so pleased with the new website copy that it also had Susan Greene write its presentation sales deck, which it uses to introduce the company to both corporate and individual clients. 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